It's Preloved so it's Guilt-Free

You may have heard of the Canadian brand Preloved. At one time it was simply a store selling vaguely grungy, rather interesting reworked vintage. Now it's a concept incorporating beautifully realized designs by Peter Friesen. Though, alas, the pricepoint has shot up.

Preloved's less fun claim to fame is that the original, long-standing location at Queen and Bathurst was burned to the ground along with many others in a spectacular, horrible fire at last year.

So pleased to say that, like a phoenix, the store has recreated its retail space on Queen Street (farther West across from Trinity Bellwoods Park) and it is so much nicer than the old one it does justice to the design transformation it has also undergone. I took a number of interior shots which somehow I managed to erase without loading them on my computer. So you'll have to settle for some fuzzy closeups of cool clothing:

This style of sweater dress is made from three different garments and every one is unique.

This top is awesome but my camera didn't do it justice. It's a knit-fabric combo.

Lovely Sales Associates whose names I'm embarassed to tell you I cannot remember. (This is why you write stuff down!) I believe they are Erin and Victoria. Sorry if I've got it wrong, Ladies!

Me trying on this fantastic asymmetrical short-sleeved sweater reworked from 3 knit pieces. I wish I'd got a better shot. The pattern on the back is differnt than the front. Each sleeve is unique (one puffy and cuffed, the other rough and short). It was $120.00, which is why I didn't buy it. Gotta draw the line at vintage-fashioned, short-sleeved sweaters for that kind of cash. Though I will be back there for something soon, I am certain.