If you're neither into skin care nor lingerie, it is not your month on this blog... On the plus side, if you can half get with either, it's fun times! Since I wrote about bras last time, today it's skin care. I did receive a new bra yesterday - one I haven't said anything about thus far. I'll review it for you tomorrow but the short story is that it's a winner.
I realize that I said my next skin care post would be to introduce Serum A (a creative end-result that I'm very excited to natter on about) but I've spent the last 2 weeks absorbed in the alternatively-creative, all-consuming act of setting up a small business and I simply must tell you about it. Look: I'm not one of those peeps who bravely quits her career to revel in the self-directedness of entrepreneurship. I'm deeply attached to my salary - which I am only interested to expand (and, no, not after accepting a cut in lifestyle prior to making it big). So you won't see me ditching my day-job anytime soon. As such, it means I'm going to have to be that much more efficient.
Given that I'm surrounded by entrepreneurs, I find it interesting that I have never embraced this path. Oh, I love selling things. I mean, I love engaging with people about things that interest them, that might improve their lives in some small way (whether I've made those things or not) - and I'm totally down with the transactional component. It's like participating in the beautiful cycle of commerce from every bar of beeswax to finished balm. I love R&D and creating product and marketing. Gotta say, though, the whole cost analysis / balance sheet part of the job doesn't exactly call to me. And since I've been mega-living that element of the small business experience, it's really sharpening my focus.
My husband has been relentless on this topic. If I hear the phrase: If you don't know every cost associated with your production model, how will you know how to price your product? one more freakin' time... I finally just decided to do it to shut him up. And wasn't he on the ball? I guess intuition doesn't improve profit margin after all.
I've also been setting up an Etsy shop. (Natch, I'll plug it when it's ready to roll.) OMG, people, I never knew how much I wanted an Etsy shop till I got one! I just stare at it all the time! This part of the undertaking has quickly brought me up to speed on ways that I can improve what I can offer to clients, how to realize discounts on shipping (yay for us all) but it has also made me aware of the steep hidden costs associated with peer-to-peer e-commerce as it pertains to the business beginner. Don't get me wrong, it's the way of things, and I believe the platform is a well-run necessity. But I'm starting to understand why everything I buy costs twice as much as I think it should. :-)
I sense I will not be able to keep myself from writing about all of this. You know I write about what I do and, for better or worse, right now this is what I'm doing. Plus, it's a major learning curve and who doesn't like to prattle on about that?! All I can say is that it's really illuminating to put your money (and your time and your energy and your creative-spirit) where your mouth is.
Today's questions are for the entrepreneurs (or part-time or wannabe entrepreneurs): Lord, people, how do you do this all the time? Aren't you tired?? Oh, and what do you appreciate most about having your own business? What do you sell? Stuff? Services? How did you get started? Is there anything I need to know like, today? Please, please - let's talk!